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Media Managment Assignment:媒体在社会中的作用 Role of Media in Society

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-08-11编辑:cinq点击率:5308

论文字数:2000论文编号:org201708022134082006语种:英语 English地区:美国价格:免费论文

关键词:媒体管理Media Managmentassignment范文

摘要:本文是留学生Media Managment Assignment范文,主要内容是讲述媒体的基本定义与内容,并且分析当今媒体在社会中的作用。


Media is considered to be the 4th pillar of the society while the other three being legislative, executive and judiciary. It plays an important role in the welfare of the society, working as an informer, an educator, a form of entertainment and an opinion influencer. In Malaysia, media and Politics are co-dependent because through this, democracy is formed. Mustafa (1999) stated that in this broad context of democracy, the mass media plays an important role by supplying media users with a platform to obtain information, exchange views and at the same time give feedback to the government; however this is overshadowed by the state's official view that the media should be functioning as an essential tool to promote 'national development', 'national harmony' and 'national security'.

The Mainstream Media and Politics
The Malaysian mainstream press can be categorised as having gone through a major period of change since the early 1980s in terms of ownership and well as flourished amendments and policies that serves as a form of gate-keeping and control over the media. All forms of media introduced, newspaper, radio and television, directly went under the control of the government or companies that were aligned with the government.

In Malaysia, obtaining information is often a tedious affair and can be frustrating applied not just for journalists but for the public because there are no Freedom of Information (FOI) laws. One of the events that aided towards a tight control over the mainstream media was during the 1969 elections, Barisan National while retaining a majority, lost many seats to extremist Chinese and Malay parties Yesudhasan & Wong (2010) stated that Malaysia experienced one of the worst incident of ethnic violence in its history that came to be known as the 'May 13 incident'. As part of the government's plan to sustain social order then, the government suspended the publications for all newspapers for two days starting from 16 May 1969, subsequently introduced a censorship law and banned the circulation of certain foreign magazines and newspapers that contained reports of the violence in Kuala Lumpur (Mustafa, 1999)

Due to the incident, the government declared to have the rights to censor items that were deemed 'dangerous to national security'. The Malaysian government appears to be misusing arguments of religious sensitive and cultural issues to manipulate the political system by limiting political freedom of the opposition and civil society which makes Malaysia a less democratic state (Azizuddin, 2008) Then, a new established body, the National Operations Council (NOC) was formed to resuscitate parliamentary democracy, rebuild public confidence and engender ethic harmony and a form contributing towards forming ethic harmony; an amendment was form whereby it prohibited any act, speech or publication that has a tendency to bring feelings of ill-will and enmity between the various ethnic groups (Zaharom, 1999) Thus the strong hold over the mainstream media begins.

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